Hinnovic » The design process: an interview with Kurt Hibchen

The design process: an interview with Kurt Hibchen

Kurt Hibchen on the design processKurt Hibchen, founding partner of Toboggan, and Helena Urfer, DASUM’s communication officer, talk about the practice of industrial design. What is it? What “good” design entails? Who generates ideas and initiates design projects? What are the roles of designers and end-users? Kurt Hibchen answers these questions and more. He also describes the details underlying the design of a new football helmet (follow separate link below).




Kurt Hibchen on the design process


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(Length : 16 min. 20 s.)

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Guest: Kurt Hibchen
Journalist: Helena Urfer, M.Sc.


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