Bixi is the new fixie: pondering public bicycle sharing in North America
How can we design clever solutions for health and make them socially more relevant? This is the core question that was addressed during the TEDxMontrealQuartierLatin event, hosted by the Hinnovic team on October 1st, 2010. We invite you to listen to Daniel Fuller who argues that the success of the Montreal’s public bicycle sharing program “Bixi” lies in its technological features and capacity to reconnect users to their forgotten identity as cyclists.
Design is the discipline of conception. It pushes us to look not only at the beauty and functionality of objects, but more importantly at the intelligence that underlies solutions. You’ll find other design stories on TEDxMontrealQuartierLatin website: Kids collaborating with architects to improve children’s hospitals; urban planners revisiting North Americans’ “love affair” with cars; psychologists helping elderly persons and athletes increase their perceptual and cognitive skills through virtual environments; etc.
Daniel Fuller on public bicycle sharing
(Length : 18 min. 16 s.)
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|Speaker :||Daniel Fuller
Département de médecine sociale et préventive
University of Montreal
|Text introduction :||Myriam Hivon, Ph.D.|